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Webinar Recording – Facebook’s Open Graph and The Future of Social Marketing

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Thank you to our 3,400+ webinar registrants.  We had an overwhelming response of questions and amazing feedback on Twitter, Facebook and during the webinar Q&A.  Because of the incredible amount of questions we know many of you still have more – please post them on Twitter with the hashtag #InvolverWebinar or on our Facebook Fan Page.

Below is a briefing of what we covered during the webinar today. To gain exclusive access to the webinar recording simply click here.

Involver Webinar Series:

Facebook is betting their future on the Open Graph (OG) which captures the relationships between people, the content they share, and the applications they engage with. Brands can leverage the open graph to create the most innovative experiences on the platform while gaining insight into user’s behaviors and interests.

To show how to gain the most from this resource we offered a webinar this morning with social strategy to help you leverage Facebook’s Open Graph technology.  Missed the webinar?  No problem to learn how you can take your social marketing strategy to the next level with Open Graph, gain access to the webinar recording here.

In this webinar recording you’ll learn:

  • Why leveraging the Open Graph is the biggest opportunity in social
  • Why custom actions are the new “like”
  • How to get started building an OG application for your brand

Roland Smart, VP of Marketing at Involver, and Rehan Iftikhar, Product Manager for Involver’s Social Markup Language, share a framework for developing OG applications, and will get you inspired with sample campaigns.

Questions Answered during the Webinar Q&A Session:

Q: Abby R. – How do your applications ensure that users are still giving permissions if they know that they are going to have actions published to their timeline automatically?

Q: Jason C. – Are there tools available to make it easy for the average user to build a Facebook Open Graph App?

Q: Reece R. – Can actions change in regards to a live event such as before, during and after?

Q: Luis C.O. – How can custom actions can be used through the Facebook Javascript API?

Q: Juan F. – Can Open Graph be useful to achieve sales objectives, not only branding or engagement objectives?

Q: Cagri G. – If you are using default objects like Watch and Like, do you not need to ask the user to accept the application?

Q: Stephen M. – How do you think the rise of mobile access of Facebook will affect things like the ticker?

Q: Jessica B. – How can open graph increase the results from Facebook Ads?

Q: Jason L. – Would you recommend using Involver with our CMS platform?

Q: Joshua S. – In the future, will marketers be able to target users who have performed a certain action against a certain object?

Q: Elle M. – Can custom actions be published from a website instead of from Facebook?

Q: Ermolay R.  – You promised to tell us about the future of social marketing. We’ve heard about a shift to more agile, iterative approaches not only to your app development but to marketing and strategy. But that’s current state, now. What is the future?

Q: Maha E. – How would you suggest a company use Open Graph if they offer services – the product isn’t tangible?

Q: Yeh D. – When I see a FB permission gate, how can we overcome bounces and get people to accept the permission?

Didn’t see your question answered above?  Please reach out to us via Twitter with the hastag #InvolverWebinar or post on the Involver Facebook Fan Page.  Thank you again to our participants, fans and followers for another successful webinar.


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